Campaign Obsession > Barney's and Disney. And no, I don't mean the purple dinosaur. What I am talking about is all of your favorite Disney characters, Minnie, Goofy, Snow White and more, transformed into high fashion runway models to don staple pieces from F/W 2012 Collections carried at the famous retailer.
Titled Electric Holiday, Barney's is know for it's ellaborate creative campaigns and this year's is no different. Creative Director, Dennis Freedman, hit a few roadblocks along the way while meeting with Disney animators. For example, Minnie Mouse's 2'ft frame needed to be transformed into a 5'11 runway model to be able to wear her designer duds from Lanvin. Yes, Minnie Mouse will be in Lanvin, Snow White in Nina Ricci, Mickey Mouse in Balenciaga, Goofy in Balmain, Daisy Duck in Dolce & Gabbana, Princess Tiana in Proenza Schouler, and lastly (and possibly the most fantastic thing ever) Cruella will be dressed in Rick Owens. (Insert cackle of excitement here).
This will not just be a Holiday campaign. There will be a "moving art short" featuring a film and 3-D light show, along with Barney's revered window displays. There will also be a ton of merchandise, including Mickey Mouse ears designed by L'Wren Scott and Rag & Bone, as well as Vinylmation characters from DVF and Paul Smith. Barney's will also donate 25% of the proceeds from Electric Holiday purchases to a still unnamed charity.
Let Disney and fashion fill your heart this season, and feel good doing it.
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