Tuesday, November 13, 2012

California Dreamin'


Campaign Obsession > Terry Richardson. Candice Swanepoel. Chateau Marmont. This is all you need to know about Juicy Couture's Holiday campaign just released. I am not a fan of JC myself, but they couldn't have tapped a better duo to make the brand look good. Dancing the night away to "Girls Just Want to Have Fun" with champagne in hand and felines donning massive jewels, California Dreamin' is the perfect theme to their campaign. Unfortunately, Candice steals the show to the point that I hardly noticed the clothes. Let's hope the prints do more for the brand!

Enjoy!

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